I don't want to actively publicise this company however I will have to in order to demonstrate this most annoying point.
What on earth is a publication like The Drum (not that I hold them in very high regard) doing selling the names of subscribers (not even live ones) to a software company who then spam everyone with a dubious email offering a freely downloadable white paper. You try to download it and the form you have to fill in is reminiscent of applying for a UK passport.
Guys - you are spamming me and now you want even more of my personal/business data!
Sorry - no way.
And you purport to be working in the PR industry...granted software for that industry.
Something's not right here. Just calling the Information Commissioner...
http://tinyurl.com/c8jr3k
Your views?