Well - the U-Talk Marketing 'Definitive Guide to Social Media' didn't quite hit the 'definitive' mark. The seminar was a bit of a re-run of Groundswell, Dell were supposed to bethere (but weren't which was disappointing as they have potentially the most interesting story), the 'will it blend' by Blendtec was amusing but hardly insightful and most of the people presenting seemed to be 'mates' of the U-Talk Marketing Mktg Dir.

Having said all of that I am sure it would be useful for many - particularly those that hadn't seen the Tiger Woods walk on water or the Grand Central freeze virals - where have you been??

I think overall it gets a 6 out of 10 from my perspective - not enough indepth discussion about really using social media and not enough insights over and above what spending £9.99 on Groundswell would give you. Not sure it was worth £200 per head...