Groundswell

On the advice of a really nice guy - Jonathan Rippon - I have bought the book Groundswell. From reading the first few pages it sounds like exactly the sort of book anyone in my position should read. I am sure it is a well known text in the digital/social media world however much of it, I am sure, will be new to me!

.....and now - I am off to read (well maybe when I get home!)