Why should I use a blog for business?

Good article that I liked for new businesses - http://www.winningtheweb.com/blog-perfect-launching-pad.php


Internet Marketing Strategies > Articles, Blogging, Internet Marketing > 3, 2, 1… A Blog is the Perfect Launching Pad to Blast Off Your Online Business
3, 2, 1… A Blog is the Perfect Launching Pad to Blast Off Your Online Business
January 14, 2009 - Written by Gyutae Park
A few days ago I wrote that blogging for ads is dead and that you sell yourself short by doing so. There are so many better and more effective ways to monetize your blog and selling ads becomes rubbish once you realize them. Be sure to read that post if you haven’t already.
Today I want to expand on the topic and talk more specifically about building a business starting with your blog. In fact, a blog is an amazing tool and offers the perfect launching pad to blast off your business.
What do I mean?
Say that you’re looking to start a new online business in a niche that you’re passionate about. You have the knowledge and you have the skills, but you have absolutely no idea what kind of site you want to create and how you’ll make money from it. If this kind of mindset is holding you back, you’re severely limiting your potential. What makes you think the perfect business idea will suddenly come to you? Without action it most likely won’t.
Even if you don’t have a clear business idea, start off with a blog covering the topic you’re interested in. Utilizing this strategy comes with a lot of benefits that will help you to jump start your business. Later in this post, I’ll go into more detail about why this is the case and how you can best use blogging to launch your venture.
With improving technology, blogs are becoming extremely easy to set up and maintain. Simply download the free WordPress software and you’ll be up and running in as little as 5 minutes. Large corporations are using blogs as marketing tools to communicate with customers and to complement their businesses. Why not start off with one and reap the benefits?
Don’t wait to get started in Internet marketing or to start your new online business. Every rocket needs a launching pad and a blog is the perfect one for you.